It happened one day that Margherita tried on Gerardo’s double breasted topcoat and she never gave it back. After all, she had been borrowing clothes from her father’s and grandfather’s closet since she was a teenager. For Gerardo on the other hand, grown up in Salerno, fine tailoring had always been a part of his identity, rooted in his personal history. He had been wearing bespoke, handmade trousers, jackets, and shirts since forever.
When Margherita and Gerardo met in Rome, she was managing a luxury and lifestyle communication consulting firm, while he was running a Neapolitan atelier creating bespoke clothing for men: Sartoria Giuliva. It was love at first sight – not only for Margherita and Gerardo as partners but also for Margherita Cardelli and Gerardo Cavaliere as entrepreneurs, which saw a gap in the market and decided to fill it. They created something that wasn’t there before: the first sartorial ready-to-wear womenswear collection using the finest fabrics and traditional techniques in order to craft timeless, iconic garments of classic menswear silhouettes with feminine reinterpretations.