Dior brings something new to every season. Ever since the first show on 12 February 1947 - introducing the New Look - the House has continued to assert its vision through elegant, structured, and infinitely feminine collections.
When Christian Dior opened his couture house in October 1946, he was 41 years old and had already accumulated a wealth of experience. In a post-war context of deprivation and rationing, Dior had just one obsession: to allow women to rediscover joy, elegance and beauty. In only ten years, from 1947 to 1957, Christian Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams and enchantment.
Nowadays, with Maria Grazia Chiuri at the helm of the French Maison, the Dior legacy is still alive but at the same time reinterpreted with a contemporary vision of fashion.